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AI support for captions, an AI hashtag generator, and access to Canva in Hootsuite. As of September 2020, Facebook and Instagram ads are no longer penalized if more than 20% of the ad space is text.Įverything you need to make engaging content.

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Instagram recommends leaving roughly “ 14% (250 pixels) of the top and bottom of the image free from text and logos” to prevent them from being covered.

Image sizes for Instagram Stories ads: 1080 x 1920 pixels Tips:

There are also recommendations for the number of characters included in an ad’s primary text and headline.

Remember: Instagram ads appearing in users’ feeds cannot have more than 30 hashtags.

Keep in mind that Reels are cropped to a 1:1 image in your profile feed and a 4:5 image in the home feed.

Resource: Take your Instagram Stories to the next level with these free templates.

If you don’t use this ratio, the Story might show with strange cropping, zooming, or leave large sections of the screen blank.

Uploading an image with a smaller pixel size (but the same aspect ratio) means the Story will buffer quickly.

Instagram Stories image size: 1080 x 1920 pixels Tips:

To future-proof your Instagram feed and avoid pixelation, upload images that are as large as possible.

Remember that Instagram stores versions of these thumbnails that are as large as 1080 x 1080.

Recommended upload size: 1080 pixels wide.

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Resource: Learn how to edit Instagram photos like a pro.

If your uploaded Instagram image is a different ratio, the platform will automatically crop your photo to fit a supported ratio.

If your image is between 3 pixels wide, Instagram will keep that photo at its original resolution, “ as long as the photo’s aspect ratio is between 1.91:1 and 4:5 (a height between 5 pixels with a width of 1080 pixels).”.

If you share a photo that has a resolution lower than 320 pixels, Instagram will size it up to 320 pixels.

When you share an Instagram image that’s sized over 1080 pixels, Instagram will size it down to 1080 pixels.

If you want your images to look their best on Instagram, aim to upload an image that is 1080 pixels wide.

Recommended image size: Width of 1080 pixels, height between 5 pixels (depending on whether the image is landscape or portrait).

Supported aspect ratios: Anywhere between 1.91:1 and 4:5.

Make sure any elements you want to focus on in the photo are centered so they don’t get cropped out.

Instagram profile photos are displayed at 110 x 100 pixels, but the image files are stored at 320 x 320 pixels, so make sure to upload an image that’s least that big.Įven though the dimensions are in a square format, Instagram profile photos are displayed as a circle. Instagram profile picture size: 320 x 320 pixels Follow these guidelines to make sure your images end up looking their best. But it also makes image dimensions a little trickier to get right. It also still supports square images, which was what the platform was known for when it first launched. Instagram supports horizontally and vertically oriented images. We go into more detail for every single network below, but this image includes the social media image sizes you probably look up most often.īonus: Get the always-up-to-date social media image size cheat sheet. The free resource includes recommended photo dimensions for every type of image on every major network. That’s double our usual trial! Claim this deal Quick social media image sizes Get unlimited Hootsuite for 60 days - for FREE.